DPPLR produced a viral for leading youth platform CJP

LOWLANDS is one of The Netherland’s top summer festivals. With tickets in 2009 selling out a lot quicker than anticipated, many fans were caught off-guard and left empty-handed, desperately seeking ways to attend. CJP provided one of the ways, challenging their members to film how far they would go to gain entry to the festival and awarding the best ones with five tickets each.

We produced this webcommercial in support of the campaign to kickstart admissions. The competion went on to become a great succes, with over 500 entries made by CJP members.