Saatchi & Saatchi asked us to produce a transmedial campaign for Douwe Egberts Senseo.

Starring larger than life classical pianist Wibi Soerjadi and his likable sidekick Bram, this ad blitz depicted Wibi in his quest for something different (career and coffee wise).

Website visitors were able to bang out some tunes with Wibi, take a look behind the scenes, or try and crack his safe (to win awesome prices).

The kick-off viral received over four hundred thousand views on websites like Youtube and Dumpert.